The branding journey for "Daybreak Joint" was centered around crafting a drink that feels as fresh and exciting as the start of a new day. The brand concept celebrates sunny, adventurous mornings with a playful twist. To embody this vibe, we introduced two cool, vibrant mascots—Sunny the Orange and Berry the Strawberry. These characters add a lighthearted, approachable personality, making Daybreak Joint a refreshing drink that brings a smile with every sip.